（via development memo for ourselves | Augmented Reality World | 拡張現実）
06 Maggio 2011
The advantage of entering the new Lancia Ypsilon with the iPad
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Lancia is the first European car manufacturer to develop an iPad application that lets you virtually enter a car through the Apple tablet’s integrated gyroscope. Starting today, “LANCIA YPSILON”, the innovative application for iPad that celebrates and introduces the new “mini flagship” that will be on sale from June, is available for free on the iTunes Store.
The new Ypsilon packs the best of Italian style, innovation and eco-friendliness into just 3.84 metres. For the first time it is offered in a 5-door version designed to offer even greater convenience and comfort to devotees of Lancia charm, technological excellence and unique style.
Available in Italian and English and developed by the Lancia brand in collaboration with Seac02 (leader in the development of virtual reality and “augmented reality” software), the interactive application makes optimum use of the technological potential of the Apple tablet offered by the integrated gyroscope. It is actually possible to get on board the Lancia Ypsilon through 360° spherical panoramas and discover the trim levels by moving the iPad in space. Even the observation point can be selected: driver, passenger and rear seat. So by orienting the iPad in the direction you want to look, the movement sensors guarantee an engaging visual experience inside the new car. As an alternative, you can rotate the viewpoint of the spherical image after disabling the gyroscope with a special command and touching the touch screen.
The car can be turned through 360° in the “Exteriors” section, again by touching the touch screen, to discover its lines and colours in addition to taking a close look at some brand-new details just by clicking. But the functions of the new iPad application don’t stop here!
Technology and elegance are the guidelines of all “LANCIA YPSILON”‘s sections, which sets itself apart through the selection of attractive and sophisticated images and videos, as the “Fascination” section demonstrates. Here you will find a gallery of interactive videos that tell you all about the exclusivity of “being Ypsilon”. Style and innovation are also found in the “Highlights” area. It offers videos of exclusive interviews with the designers and engineers that conceived and made the new Ypsilon. The application also reveals the technology of the Lancia city car through in-depth images and reports, as well as its impressive accessories in a fascinating photo gallery.
Finally, Lancia devotes an entire section to the history of the Ypsilon model: from its birth in 1985 to the debut of the new Ypsilon in 2011, all told through memorable images and events that have accompanied it year after year. The section is completed by a collection of commercials broadcast over the last 25 years.